Getting Comfortable with Failure Almost every time I give a talk, I like to ask people what they fear most about failure. There are three consistent answers: loss of reputation, loss of money, and loss of time. Reputation is a quality built through consistent performance and serial successes. One big failure can topple decades of effort. Money, a scare resource for most, comes more easily to those with a track record of success. And time is just plain irreplaceable. Blow your reputation on the front page of the newspaper, file for bankruptcy, or waste years chasing a bad idea, and you too are
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