One concept lately gaining momentum is “impact investing” or “triple-bottom-line investing,” whereby investors back businesses that generate financial returns and meet measurable social or environmental goals. The practice often gives investors a further reach than traditional philanthropy— and this practice is growing. According to the research firm the Monitor Group, what was $50 billion in impact investments in 2009 is on pace to reach $500 billion within the decade. Another of those secrets is a hands-on approach. “It’s no longer ‘I write the check and I’m done,’ ” says Paul Shoemaker,
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