The Laughing Man

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When Hindustan Unilever, a subsidiary of Unilever, developed a hygiene-based marketing campaign for BOP markets in India, its goal was to sell more soap (which the company did, with sales increasing 20 percent). But for our purposes, more important was the fact that 200 million people learned that diarrheal disease—which kills 660,000 people in India each year—can be prevented simply by washing one’s hands. This form of improvement quickly becomes empowerment, since the better health that results from hand washing adds income (fewer sick days from work) and keeps kids in school, and thus ...more
Abundance: The Future is Better Than You Think
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