In Kenya, a job placement service known as KAZI 560 uses mobile phones to connect potential workers with potential employers. In its first seven years, some 60,000 Kenyans have found employment via this network. In Zambia, farmers without bank accounts now rely on mobile phones to buy seeds and fertilizer, boosting their profits by almost 20 percent. In Niger, in 2005, cell phones served as a de facto national food distribution system, and effectively warded off a famine. In 2007, business executive Isis Nyong’o (then with MTV, now with Google) told the BBC that the impact of the mobile phone
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