To grow quickly, Airbnb deployed two innovative growth hacks with respect to Craigslist, which at that time was still being utilized by consumers to post rooms for rent. First, it offered hosts the ability to automatically post their room rental on Craigslist, which would drive Craigslist users back to their site. Second, it would track new Craigslist postings for available rooms and contact those hosts to encourage them to post on Airbnb as well.
