I found that the way to fight the generic is to seek the specific, whatever you are drawn toward. You don’t need to be a credentialed or professionalized expert to be a connoisseur. You don’t need to monetize your opinion as an influencer for it to be legitimate. The algorithm promises to supplant your taste and outsource it for you, like a robotic limb, but all it takes to form your own taste is thought, intention, and care.
