anyone within a TikTok feed appears just as famous as everyone else, another form of flattening. Warhol once said, “In the future everyone will be world-famous for 15 minutes.” In 1991, the musician and online blogging pioneer Momus presciently updated the prediction to “In the future everyone will be famous for 15 people.” On social media, that has simply become fact. Every user is famous to their followers.