The most powerful choice might be the simplest one: Stop lending your attention to platforms that exploit it. There is a way to do that while continuing to use digital technology, sticking to websites and companies that treat users better. We can return to a more DIY Internet. But the more dramatic option is to log out entirely and figure out how to sustain culture offline once more. The digital identity crisis of the past decade has made change seem impossible. Facebook slowly choked the open Internet like bright-blue digital kudzu. As the platform became inescapable, I felt myself losing
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