Rupi Kaur is the most famous: a Canadian woman born in India in 1992, she has amassed 4.5 million followers by posting brief poems, broken into short lines, fit into the Instagram image square along with her own simple line drawings. The poems are written in a standard serif font and all lowercase, as if dashed off on a phone keyboard—though also in reference to the Punjabi language, which doesn’t have different cases.
