Zachary Scott

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I decided long ago against fully adapting my voice to the algorithmic feed—or perhaps not decided so much as felt incapable of doing it. I wasn’t cool enough, funny enough, attractive enough, or Machiavellian enough to know exactly which variables to manipulate. My tweets rarely went viral, and I certainly didn’t have enough lifestyle material to fill an Instagram feed. I could never be that kind of influencer.
Filterworld: How Algorithms Flattened Culture
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