In terms of how culture reaches us, algorithmic recommendations have supplanted the human news editor, the retail boutique buyer, the gallery curator, the radio DJ—people whose individual taste we relied on to highlight the unusual and the innovative. Instead, we have tech companies dictating the priorities of the recommendations, which are subjugated to generating profit through advertising. In Filterworld, the most popular culture is also the most desiccated. It is streamlined and averaged until, like a vitamin pill, it may contain the necessary ingredients but lacks any sense of brilliance
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