Lynn Hoff

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Even in 1992, engineers at Xerox’s Palo Alto Research Center (better known as PARC) were already overwhelmed by it. They sought to solve the problem of “the increasing use of electronic mail, which is resulting in users being inundated by a huge stream of Incoming documents,” David Goldberg, David Nichols, Brian M. Oki, and Douglas Terry wrote in a 1992 paper.
Filterworld: How Algorithms Flattened Culture
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