Netflix has gone so far as to produce replicas of its shows, set in different countries and using different languages. Home for Christmas began as a Norwegian miniseries about a single woman in the rural town of Røros trying to find a boyfriend before the holidays; it was remade almost shot by shot in the Italian I Hate Christmas, set in Chioggia—a cheap way to double your content. Once a formula works, it is repeatable, or scalable, across Netflix’s vast global audience, who end up unknowingly consuming the same material. The replicated show can be served to any possibly interested viewer via
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