unlike many tech companies, Idagio doesn’t pursue scale at all costs; it doesn’t need to expand infinitely and address every genre. As Bartlett from Criterion told me, “We don’t need to be at the level of those huge streaming services. If we have a loyal, dedicated audience, we should be able to sustain ourselves at the level that we need to be able to continue.” Beyond the technology, the capitalist growth-at-all-costs mindset is also fundamentally to blame for the flattening of culture in Filterworld.
