In other cases, there’s the friend who always knows the right wine to bring to dinner, the friend tuned into the most relevant fashion brands, or the friend who recommends television shows worth watching. Taste is a word for how we measure culture and judge our relationship to it. If something suits our taste, we feel close to it and identify with it, as well as form relationships with other people based on it, the way customers commune over clothing labels (either loving or hating a particular brand).
