Students were then asked how much they would pay for a given song; the higher the star rating, the more they were willing to pay. Each added star resulted in a 10 to 15 percent increase in willingness to pay for the song. The experiment showed how the perception of recommendation could skew the perceived value of a given piece of culture, making it seem more likable or significant. The flaw intensifies due to the self-reinforcing loop of algorithmic recommendations.
