I found that the way to fight the generic is to seek the specific, whatever you are drawn toward. You don’t need to be a credentialed or professionalized expert to be a connoisseur. You don’t need to monetize your opinion as an influencer for it to be legitimate. The algorithm promises to supplant your taste and outsource it for you, like a robotic limb, but all it takes to form your own taste is thought, intention, and care. Curation is a natural facet of human behavior: Just as we select which food to eat or which colors go together in an outfit, we organically form opinions about which
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