If the Amazon bookstore represented the triumph of algorithmic logic, then McNally was the pinnacle of human tastemakers, the word we often use for the people who sort and select the culture that we consume. Booksellers are tastemakers, but so are librarians who recommend titles for their patrons, professional buyers for lifestyle boutiques, radio-station DJs, movie booking agents who advocate on behalf of films to theaters nationwide, and concert programmers who book bands for venues. These tastemakers all provide an interface between the creators of culture and its consumers. They constantly
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