“There’s this constant urgency to be producing content. We are constantly feeling like we have to be in people’s phones, be in people’s desktops,” Walsh said. They had to fill the algorithmic feed. Simply existing as a coffee shop isn’t enough; the business has to cultivate a parallel existence on the Internet, which is a separate skill set entirely. “It almost feels like, you must have a social media acumen, you must be savvy in this area that is adjacent to your business, but not directly embedded in your business, in order to be successful and visible,” Walsh continued. That means achieving
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