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There is nothing to alienate personal taste but also nothing to deeply compel it. Such feeds encourage the quality of ambience because they allow for a consistent baseline of engagement; the user never stops the flow. Yet consuming it for too long at a stretch, like during a TikTok binge, leads to a feeling of depersonalization: Are you becoming the person the algorithmic feeds perceive you as, or were you already?
Filterworld: How Algorithms Flattened Culture
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