“They don’t realize the curation isn’t being done by some third party on the Internet, because the way they see all information is something that’s been curated by an invisible hand on the Internet,” she said. The line between catering to algorithmic feeds enough and relying on them too much is a hard one to walk. The temptation to court the extreme attention, and thus profit, is always there, but the cumulative effect of so much reliance on automated feeds is a kind of desensitization. We end up not being able to imagine culture operating any other way than algorithmically.