Thinkers like Augé, Koolhaas, and Spivak all cited software as a metaphor to describe how geographical places and nations came to resemble each other in an era of overwhelming global interconnection, and as a factor in how such homogenization happened. But in the era of social media, the same effect has occurred at the level of the person, including both cultural consumers and cultural creators, who all log in to the same set of apps. In the place of physical hotels and airports, we have Twitter, Facebook, Instagram, and TikTok as spaces of congregation that erase differences.
