As consumers become increasingly passive, failing to exercise distinctly cultivated tastes, artists are forced to contend even more with algorithmic pressures, because working through the feed is the only way they can reach the scale of audience and engagement that they need to make a living. They need to reach us where we are, and where we are is leaning back in the feed, not paying too much attention, both accepting of the newest algorithmic recommendation and likely to flip away at a moment’s dissatisfaction. There is no choice but to adapt.
