said, “We asked the question, ‘Are we helping six billion people or just the best corporations in the world?’ The honest answer was that we were helping the best corporations—and schools and universities,” Clifton said. “We weren’t doing much for the six billion people.” From our research, companies that are engrossed in warfare with a competitor don’t consider questions like the one Gallup asked. They are generally focused on winning market share and new customers—and thwarting the rival at the same time.
