Once the tribe has recorded its behaviors, and the list seems complete, it’s time for the last two test questions. Test Question #2: Enough Assets for Behaviors? Most often, the answer to this second question will be “yes.” If the answer is “no,” the tribe has two choices. First, it can add assets to the strategy. A good question to ask is, “What assets do we have that we haven’t identified yet?” Second, the tribe can modify its behaviors so that they require fewer assets (often, time, money, and people). A good question is, “Is there a faster, cheaper way to get this done?”
