Andrew Shipe

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A noble cause is a pronouncement of a future state that a tribe will bring about through its coordinated action. It is bigger than what one person can do alone, no matter how many people are offering technical support; it requires people’s best efforts and passions. It should arouse so much excitement in a tribe that even if people fail, the noble cause was worth the effort.
Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization
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