Behavioural economist Richard Thaler and legal scholar Cass Sunstein have argued persuasively for “choice architecture”, systems that make it easier for people to make good decisions consistent with their values and goals. For example, asking people to become organ donors when they renew a driving licence or register to vote. Or having GP practices automatically schedule annual check-ups for patients over the age of fifty. These are things most people mean to do, but put off because they are distracted by so many other more pressing demands.
