Ian Pitchford

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This week, pay special attention to how you handle any willpower failure. Do you criticize yourself and tell yourself that you’ll never change? Do you feel this setback reveals what is wrong with you – that you’re lazy, stupid, greedy or incompetent? Do you feel hopeless, guilty, ashamed, angry or overwhelmed? Do you use the setback as an excuse to indulge further?
Maximum Willpower: How to Master the New Science of Self-Control
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