You can use this quirk of decision making to resist immediate gratification, whatever the temptation: 1.  When you are tempted to act against your long-term interests, frame the choice as giving up the best possible long-term reward for whatever the immediate gratification is. 2.  Imagine that long-term reward as already yours. Imagine your future self enjoying the fruits of your self-control. 3.  Then ask yourself: are you willing to give that up in exchange for whatever fleeting pleasure is tempting you now?




