Ian Pitchford

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People rarely want to be reminded of this. In the classroom, I find that just about every student believes that he or she is the exception. We’ve been trained since birth to do it our way, to stand out from the crowd, to be a leader, not a follower. And yet our cultural obsession with independence cannot suppress our human desire to fit in.
Maximum Willpower: How to Master the New Science of Self-Control
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