The Compound Effect

by Darren Hardy

“Be the guy who says ‘no.’ It’s no great achievement to go along with the crowd. Be the unusual guy, the extraordinary guy.”

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The Compound Effect is the principle of reaping huge rewards from a series of small, smart choices.

The most challenging aspect of the Compound Effect is that we have to keep working away for a while, consistently and efficiently, before we can begin to see the payoff.

Everything in your life exists because you first made a choice about something. Choices are at the root of every one of your results.

The first step toward change is awareness. If you want to get from where you are to where you want to be, you have to start by becoming aware of the choices that lead you away from your desired destination.

The magic is not in the complexity of the task; the magic is in the doing of simple things repeatedly and long enough to ignite the miracle of the Compound Effect.

The biggest difference between successful people and unsuccessful people is that successful people are willing to do what unsuccessful people are not.

Tracking is my go-to transformation model for everything that ails me.

It’s not the big things that add up in the end; it’s the hundreds, thousands, or millions of little things that separate the ordinary from the extraordinary.

“My son, you have just demonstrated the power that habits will have over your life!” the teacher exclaimed. “The older they are, the bigger they get, the deeper the roots grow, and the harder they are to uproot. Some get so big, with roots so deep, you might hesitate to even try.”

A daily routine built on good habits is the difference that separates the most successful amongst us from everyone else.

A single poor habit, which doesn’t look like much in the moment, can ultimately lead you miles off course from the direction of your goals and the life you desire.

laborious. All of the hows will be meaningless until your whys are powerful enough.

When you define your goals, you give your brain something new to look for and focus on. It’s

a goal that is not in writing is merely a fantasy.

Success is something you attract by the person you become.”

Your life comes down to this formula:

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it takes three hundred instances of positive reinforcement to turn a new habit into an unconscious practice—that’s

Change is hard. That’s why people don’t transform their bad habits, and why so many people end up unhappy and unhealthy.

A daily routine built on good habits and disciplines separates the most successful among us from everyone else. A routine is exceptionally powerful.

Miss only a couple weeks of anything—workouts at the gym, affectionate gestures toward your spouse, or the phone calls that are part of your prospecting routine—and you don’t just lose the results those two weeks would have produced. If that’s all you lost (which is what most people assume), not much damage would be done. But by slacking off for even a short time, you killed Mo. It’s dead. And that’s a tragedy.

Everyone is affected by three kinds of influences: input (what you feed your mind), associations (the people with whom you spend time), and environment (your surroundings).

you will get in life what you accept and expect you are worthy of. If you tolerate

life’s greatest questions: Do you push through the pain and continue on, or will you crack like a walnut and give up?

The real growth happens with what you do after you’re at the wall.