Weeks earlier Malone, who had run the cable TV division of a big company called General Instrument Corporation, had spurned a far more lucrative job offer in New York, the world's business capital from Steve Ross, the legendary chairman of Warner Communications, to head up Warner's budding cable TV operations. Ross saw cable as a direct pipeline for delivering Warner Bros.
movies to home viewers. Ross had promised the 29-year-old Malone a limo and a $150,000 salary, even pledging to relocate the new cable headquarters to Connecticut, where Malone lived, to shorten the young executive's
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