The Seven Primal Questions: Take Control of the Hidden Forces That Drive You

by Mike Foster

One of my favorite things to do when I’m working with a group is a role-playing exercise. I pretend I’m the CEO and the group is my staff. I show them how I would lead them via their Primal Question. John is a Q1: Am I Safe? I would make sure my communication with John is clear and to the point. I’d deliberately overcommunicate with him and ensure there were no last-minute surprises. For instance, I’d never send a text on a Friday saying let’s meet Monday, because as a Q1, John will spend all weekend wondering if he’s in trouble. I would tap him for any risk assessment within a project. Jesse is a Q2: Am I Secure? I’d assure that Jesse understood all the numbers associated with his bonuses, compensation, and benefits. If the company’s sales were down, I would reassure him that we are flush with cash and have no reason to do layoffs. Rachel is a Q3: Am I Loved? I would slow down and be present with Rachel. I’d listen more than I would talk. I would ask about her and her family. I might give her a small gift card for her favorite lunch spot. Don is a Q4: Am I Wanted? I would always make sure to invite Don to everything. Whether it be a spur-of-the-moment meeting with a few folks or drinks with the guys at happy hour, I would be intentional about making sure Don knew that I’d love to have him come. Kathy is a Q5: Am I Successful? I would highlight Kathy’s excellent sales metrics. I might show her how she ranks with other employees and call out how she’s killing it. I’d put he...