How to Win at the Sport of Business: If I Can Do It, You Can Do It

by Mark Cuban

Let me be clear that it’s not the person who can talk someone into anything. It’s not the hustler who is a smooth talker. The best salespeople are the ones who put themselves in their customer’s shoes and provide a solution that makes the customer happy. The best salesperson is the one the customer trusts and never has to question. The best salesperson is the one who knows that with every cold call made, he is closer to helping someone. The best salesperson is the one who takes immense satisfaction from the satisfaction her customer gets. The best salesperson is the one who wakes up early every morning excited to come to the office, get on the phone and let people know exactly why he loves his product, job and clients.