Each inquiry cost me next to nothing to get great feedback. Each enabled me to check the foundation of my business idea to see if it was easy to shoot holes in, and most importantly, they all served as sales calls. Each company eventually became a customer of ours. I went through this in each of my businesses. The step gave me confidence that my business idea was valid. That there was a chance of success. At this point, many entrepreneurs think the next step is to take all this feedback, update their 100-page business plans and go out and raise money. It’s as if the missing link for success in
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