The clusters of bubbles stimulate the following ideas to help me market my consulting services: Marketing through referrals by former clients and nonclients, such as bankers and trade association executives. Personal marketing: Personal cold-call selling, writing personal letters, and joining professional organizations. Nonpersonal marketing: Direct mail, public relations, publishing, and advertising. Targets of influence. This would include other professionals who serve the same clients, decision makers in client organizations, managers and directors of trade and professional associations,
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