If you pick just one, you might choose a perfectly adequate technique for getting ideas, but that does not mean there cannot be a better way. In school, when you add a column of numbers, you get a sum. If you have the right answer, you move on to the next problem. Many people carry that idiom over into creative thinking. As soon as they have an answer, they stop thinking. They are satisfied with the first answer that comes along. Reality, though, is different from arithmetic. Some answers are better than others: They cost less, afford more status, are made better, easier to use, more
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