Use judgment and intuition to choose the best ideas. Using your criteria, you should be able to funnel the huge quantity of ideas into a select few. Do not allow yourself to be wholly analytical. Your intuition may tell you when an idea that does not meet your criteria is, nevertheless, so powerful that it is the one to adopt. Use a simple classification scheme to label ideas: excellent likely—needs refinement possible chance—needs improvement 50/50—could go either way long shot—remote You may never choose to back a long shot or a 50/50 idea; however, if you list and
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