Develop criteria for judging the ideas. They should be ideal criteria, regardless of how impossible they might seem to fulfill. These criteria, of course, depend upon the specific challenge and will vary according to your objectives. The criteria to judge a new sales promotion will differ from those used to judge a shoe design. A bonus program will not be evaluated the same way a negotiations program will. And so on. Some key questions to ask when developing criteria are: • What standards might be applied to these ideas? • How might we determine the strengths and weaknesses of the ideas? •
...more
