The psychologists recommended instituting a simple two-part program designed to change the belief systems of those who thought they were not creative. The CEO agreed, and within a year, the uncreative people became many more times creative than the original creative group. Once their attitudes changed, they began to pay attention to small and large challenges and to flex their creative muscles in extraordinary ways. The following year, this group generated many innovative programs and blockbuster books. These people regained their original spin and began to transform themselves and the world
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