PACK RAT Collect and store ideas like a pack rat. Keep a container (coffee can, shoe box, desk drawer, file folder, or the like) of ideas and idea starters. Collect interesting advertisements, quotes, designs, ideas, questions, cartoons, pictures, doodles, words, and other intriguing items that might trigger additional ideas by association. When you are looking for a new idea, shake up the container and pick one at random, then see what intriguing connections you can discover between the item and your challenge. You may find a diamond shining in the trash.

