Suppose you want to start a new restaurant and are having difficulty coming up with ideas. To initiate ideas, try the following reversals: List all your assumptions about your subject. Example: Some common assumptions about restaurants are: Restaurants have menus, either written, verbal, or implied. Restaurants charge money for food. Restaurants serve food. Reverse each assumption. What is its opposite? Example: The reverse assumptions would be: Restaurants have no menus of any kind. Restaurants give food away for free. Restaurants do not serve food of any kind.
