Imagine the difference if you made domain knowledge a direct objective rather than a byproduct of work. If you set a goal of becoming an expert on your business, you would immediately start doing all kinds of things you don’t do now. You would study the history of the business, identify today’s leading experts, read everything you could find, interview people inside your organization and outside it who could provide new perspectives, track key statistics and trends. The exact steps would vary depending on your business, but it’s quickly apparent that you could make yourself impressively more
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