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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, by Steve Stoute

Is this conversation between marketer and consumer—via the strobe of pop culture—about a product or a mind-set? Indeed, it’s about both.

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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

by Steve Stoute

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