No, not in sending messages to be crammed down the throats of consumers, but in extending an invitation, communicating it with nuance and cool. Others have pointed out, and I agree, that marketing must evolve beyond the monologue, to dialogue and to megalogue. No longer can advertising lecture or dictate to customers; interaction and exchange are vital. Add to that the social networking media and technology that the millennials have understood since nursery school, and it means that marketing to the group conversation—the megalogue—must be seamlessly incorporated.
