Jake Waters

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What made you decide to leave the record business?” That was the question asked of me by a lot of different people—especially in the early days of my first testing the waters in the advertising world. Sometimes I would try to explain my interest in how all the tanning and code-shifting had taken place by answering, “Cultural curiosity!”
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
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