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Jake Waters
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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, by Steve Stoute

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It may be a Swatch watch, as a classic example, that is a reflection of who you are. It says, When I have X brand, people feel about me in Y way, and it shows my level of success.
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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Steve Stoute
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