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Jake Waters
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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy, by Steve Stoute

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Try telling your parents that you make your living by translating cultural cues to Fortune 500 companies and helping them communicate more effectively with consumers.
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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
by Steve Stoute
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