The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

by Steve Stoute

As I thought about it more, the realization helped me see how the unapologetic hip-hop mind-set—which had started to become much more vivid in the music and the culture in the mid-to late 1980s and early ’90s—had given tanning a turbocharge.