Built to Last: Successful Habits of Visionary Companies (Good to Great Book 2)

by Jim Collins

“Big Hairy Audacious Goals”)—

BHAG only helps an organization as long as it has not yet been achieved.

It’s not just the presence of a goal that stimulates progress, it is also the level of commitment to the goal.

if it’s the right thing to do in the first place. . . . You do something you think is right. If it clicks, you give it a ride.

But suppose that climber is on a climb that to her appears eminently doable, well within her range of ability. From the climber’s perspective, she has no doubts that, with proper training and concentration, she can make the climb.

Ibuka taught us that, once the commitment to go ahead is made, never give up.

A company should be careful to preserve its core while pursuing BHAGs.

“Joining these companies reminds me of joining an extremely tight-knit group or society. And if you don’t fit, you’d better not join.

the visionary companies have shown greater cultism through history than the comparison companies in fourteen out of eighteen pairs